BEYONCÉ AND TINA KNOWLES
The National Milk Mustache "got milk?" Campaign is shining the spotlight on the importance of healthy mother daughter role-modeling with an ad featuring superstar Beyoncé and her mother, Tina Knowles. The celebrity mother-daughter duo are partners in the House of Dereon/Dereon clothing line and strongly believe in passing down good habits from generation to generation.

"Growing up I always wanted to be just like my mom. So I drank milk. Some studies suggest that milk may help maintain a healthy weight. So drink 3 glasses of lowfat or fat free milk every day as part of your healthy diet and see for yourself," says Beyoncé. "Who says father knows best?"

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See behind-the-scenes footage of their ad shoot.